Demystifying Employer/Talent Brand

Thanks to all who participated and contributed in yesterday’s virtual Board discussion on “Demystifying Employer/Talent Brand”. 

As promised, here is a quick summary of the topics we covered. Copies of all presentations are in the links below. As always, feel free to share with your teams. 

• Here is the link to the meeting recording, including the introduction by Cher Murphy, i4cp’s Chief Talent Officer and chair of i4cp’sTalent Acquisition Board (TAB). Cher introduced the topic of developing a compelling employer brand to be successful in attracting top talent in this very tight labor market.
  
• Charlotte Marshall, the Vice President, Digital/Social Media and Employer Brand at Magellan Health, talked about the work she and her team have done in developing an extremely compelling and successful employer brand.  Charlotte’s presentation: Build a Better Employer Brand in 100 days.
• Kevin Martin discussed forthcoming and new research from i4cp – including a new study on Culture, which will be the focus of our October 2-3 meeting in Los Angeles. Kevin’s presentation: Research Also, links to the research mentioned in his presentation: Key Elements of Successful Tuition Assistance Programs: A New Model for Workforce Development, Performance Feedback Culture Drives Business Impact, Four Ways to Advance your People Analytics 

Up Next:

• Our October 2-3 In-person meeting at ICM Partners office in Los Angeles, hosted by Cindy Ballard. The meeting will start at noon on October 2nd and end at noon on October 3rd. The theme of this meeting will be “Culture”:
• We’ll have some fresh research from i4cp, sponsored by our Board.
• We have two practitioners who will join us and discuss their work on culture:
• Joe Whittinghill from Microsoft
• Dean Carter from Patagonia
• Please let us know as soon as possible on your attendance at this in-person meeting graciously hosted by Cindy Ballard and ICM Partners.

Once again, thanks to all who were able to participate in Tuesday’s Board call. And enjoy the summer! 

Take care. 

Kurt Fischer