i4cp Advisory

Creating healthy cultures to build unshakeable companies

i4cp Advisory Services leverages i4cp’s groundbreaking Culture Renovation® research to guide and advise organizations to create cultures that unlock performance and establish long-term competitive advantage.


The culture blueprint that is fueling change in the world’s leading organizations

A healthy organizational culture provides an enormous competitive advantage. Yet only 15% of companies that embark on the important journey to build healthier cultures succeed at doing so.

i4cp’s Culture Renovation® 18-step blueprint, in use by organizations large and small and including government agencies, military organizations, and more, draws on ground-breaking original research (the largest study ever conducted on organizational culture change), multiple corporate examples, and advice from top business leaders.

i4cp Advisory Services helps you put these 18 steps into action and chart a course to build an unshakeable company.

What does a successful culture renovation look like?

When leaders reference a “culture transformation,” they’re often talking about rebuilding from the ground up. But that isn’t what works. A successful culture renovation is about identifying the cultural features that currently make your business unique and hard to replace, enhancing those features, and building to improve future value—just like renovating a beautiful historic house. The 18 research-driven steps include:

Step #1

Develop and deploy a comprehensive employee listening strategy

Step #5

Identify the influencers and energizers who are instrumental in successful change

Step #8

Ferret out the skeptics and non-believers who typically derail best intentions

Step #13 - 18

Implement talent processes to ensure change is sustained long-term

Culture Renovation Poster

What people say about the Culture Renovation® blueprint

“The best playbook I’ve seen when it comes to creating organizational cultures that create competitive advantage, unlock performance, and rehumanize work.”

—Brené Brown, PhD, author of New York Times #1 bestseller Dare to Lead

“The 18-point guide is a ready roadmap with key insights on how to create a successful partnership with HR to effect lasting change.”

—Kathleen Hogan, Chief People Officer, Microsoft

"Culture Renovation reinforces how leaders can learn from others and create the environment that enables each employee to make a difference.”

—Ajay Banga, President, World Bank Group

"With vivid examples, key data, and brisk writing, Culture Renovation shows you step-by-step the dos and don’ts of upgrading your culture. I highly recommend it to anyone who cares about culture… which should be everyone.”

—Bret Snyder, Chair and CEO, W.L. Gore & Associates

What sets us apart?


We draw upon i4cp’s 40+ years of research into people practices that deliver business impact.

Powered by i4cp’s proprietary research library, our commitment to discovering next practices in human capital helps our members stay ahead of the curve.


We offer industry-tested advisory.

Our solutions are not only based on empirical data but often have been co-developed and put into action by HR executives in our community to maximize impact.


We are teachers, not just doers.

We empower teams through knowledge transfer, working collaboratively to ensure our clients become self-sufficient.


We tailor our approach.

From strategic advice to comprehensive implementation support, we adapt our approach to work with the unique challenges every organization faces to deliver the greatest impact together.


We hold ourselves accountable for business outcomes.
Our advisors prioritize impact—through evidence-based recommendations​, strategies based on next practices​, and solutions for complex workforce challenges—meticulously ensuring that we deliver effective, tangible business results for every project we undertake.


Culture Renovation®

Advisory services and solutions

The health of a company's culture is directly tied to current market performance and an indicator of future performance. Our research proves that high-performance organizations are 6x more likely to have healthy cultures, and the health of the culture improves retention, attraction, and productivity.

Culture Renovation® has served as the blueprint for countless organizations’ efforts to plan, build, and maintain an unshakeable company. Through our advisory services, we deliver guidance, data, and hands-on support to implement culture change and adjacent strategic HR initiatives.


Some examples of our work include:

  • Support and delivery of the 18 action steps that make up Culture Renovation® Blueprint
  • Comprehensive employee listening initiatives
  • Culture assessments and benchmarking
  • Culture scorecards, dashboards, and measurement strategies
  • Leadership alignment and capability development

“Culture Renovation is a lifelong journey. (We) continue to learn from i4cp's data, case studies, next practices, and services to continue to raise the bar in our own culture.”

Ana White
EVP and Chief People Officer, Lumen