Careers at i4cp

Ranked by Inc. Magazine as one of the 5,000 fastest-growing private companies, the Institute for Corporate Productivity (i4cp) is the leading authority on next practices in human resources. We produce more research than any other human capital research firm in the world, and many of the world’s most prominent organizations and HR (Human Resources) leaders turn to i4cp to better capitalize on emerging workforce trends. Supported by a powerful community of human capital practitioners, we provide insights that help organizations better anticipate, adapt, and act in a constantly changing business environment.

The i4cp Senior Director, Member Development is responsible for attracting new member organizations, typically Fortune 1000, to join the i4cp member network. Successful candidates will have a proven track record of overachievement in selling HR-based solutions to Fortune 1000 organizations and C-level executives. This individual will be comfortable interacting with CHROs and senior level HR buyer, and will be results-oriented, input-focused, entrepreneurial, and a team player.

• Geographic territory management
• Discover needs, architect and offer solutions that are in alignment with prospect’s business objectives
• Create and manage sales opportunities with top prospects in territory
• Exceed new business quarterly sales objectives ($500K quarterly)
• Build and manage a pipeline of Fortune 1000 opportunities that support achievement of quota
• Submit accurate new business forecasting on a weekly basis
• Lead insightful conversations about salient business and human capital issues across all industries and particularly how i4cp’s High Performance Organization and Next Practice research supports and increases organizational effectiveness
• Plan and execute annual territory strategy with supporting account and opportunity plans
• Manage post sale strategic account relationships to uncover upsell and cross-sell opportunities
• Enter and maintain data accurately through salesforce.com CRM
• Develop and maintain in-depth understanding of i4cp’s complete value proposition across all services and solutions
• Become an expert in i4cp research and offerings and serve as a go-to source for members and prospects who want more information concerning our solutions
• Observe, understand and communicate current business and human capital management trends

• Accountable – Proven ability to meet goals, effective hunter and farmer
• Transparent – Exchange thoughts and ideas effectively (both written and verbal), with strong credibility, conciseness, and storytelling ability
• Member-driven – Trusted, strategic partner and thought-leader with strong industry knowledge
• Growth Mindset – Effectively leverage tools, data and technology to enable growth.

• 5+ years of proven Fortune 1000 new business sales success (exceeding a $1.5M quota)
• Proven ability to initiate and develop conversations/relationships with C-level Human Resources executives of major corporations
• Demonstrated success selling human resources solutions
• Compelling written and persuasive oral communication skills
• Track record of success in executing complex sales cycles

In addition to the impactful, industry-leading work and wonderful team, i4cp also shares the following:

• World-class medical, dental, and vision benefits
• Paid time off benefits, including company holidays
• Remote work environment
• Bonus and equity compensation benefits
• Opportunities to annually attend the i4cp Next Practices Now Conference and participate in professional development
• Access to a network of the world’s leading human capital thought leaders, researchers, and practitioners

Ranked by Inc. Magazine as one of the 5,000 fastest-growing private companies, the Institute for Corporate Productivity (i4cp) is the leading authority on next practices in human resources. We produce more research than any other human capital research firm in the world, and many of the world’s most prominent organizations and HR (Human Resources) leaders turn to i4cp to better capitalize on emerging workforce trends. Supported by a powerful community of human capital practitioners, we provide insights that help organizations better anticipate, adapt, and act in a constantly changing business environment.

We’re seeking a results-oriented B2B marketing growth specialist who excels in planning, managing, promoting, and delivering remarkable event experiences. The ideal candidate is someone who embraces the latest technological tools and platforms, who enjoys experimenting with creative approaches to growing event audiences, who has excellent project management skills, and who is enthusiastic about exploring new ways of attracting event participants and fostering engagement.

In a crowded B2B landscape, the Marketing Growth Specialist will be instrumental in breaking through the noise to drive increased awareness and registration around all types of prospect events, including hosted in-person events, partner events, sponsored events, and an annual signature in-person conference which attracts 500+ senior HR professionals. The position involves complex project management, inspired content creation, inventive demand generation, and logistical expertise in support of high-impact events. This role will collaborate closely with the internal Marketing, Sales and Community functions, along with external partners, as part of a comprehensive marketing strategy.

• Content Creation – Crafting compelling promotional descriptions, narratives, and materials for all event types, leveraging AI as appropriate to develop content that’s sure to resonate with our target market (HR executives at large organizations), driving increased event registration and engagement.
• Event Promotion – Managing all promotional aspects of company hosted events, including website landing pages, web forms, digital campaigns, social channel promotions, and deploying fresh demand generation treatments to drive qualified participant registration.
• Event Logistics – Partnering with sales and member services teams to support invite management via Salesforce campaigns and Outreach templates/sequences, and providing careful logistical support, including design of event materials, venue orchestration, signage, name tags, and gift bags.
• Project Management – Coordinating with various internal stakeholders (i.e. sales, marketing, community, and member services teams) and partners to ensure key dates and deliverables are met. This role will be particularly instrumental as it relates to our annual conference—a high-profile multi-day in-person event, involving world-renowned keynote speakers, which attracts a senior executive audience representing many of the most well-known international brands.
• Marketing Analytics – Monitoring, analyzing, reporting, and acting on data from systems and platforms including HubSpot, Salesforce, Outreach, ZoomInfo, and LinkedIn Sales Navigator as it relates to event and demand generation activity.

This is a creative role for someone who excels at both strategic and tactical event management who is an early adopter when it comes to technology and enjoys a fast-paced environment in which multiple projects must be simultaneously managed and where accountability and ability to collaborate are valued qualities. Key to this position is a metrics-oriented mindset with a keenness in continually testing content and fresh approaches to drive impact. This position offers opportunities to innovate and create as part of a rapidly growing organization. This position works cross-functionally with other teams (marketing, sales, and community, among others) to grow event registration and audience engagement, thereby impacting the sales funnel of new enterprise members and board seats.

1. Empower HR Executives at the world’s largest companies with insights and data that help them reshape the way millions of people work.
   

   In this role, you will contribute to the up-leveling of the entire human capital profession with insights and data that help HR leaders better anticipate and adapt in a constantly changing business environment.

2. Be part of a small, but growing company with a commitment to transparency — you will have direct visibility into the value your talent and expertise brings to the organization.

   You will directly impact organizational growth by implementing marketing campaigns and tactics that generate lead activity, and also by guiding and supporting other functions to ensure they achieve their goals.

3. Join a marketing team that embraces experimentation — your ideas will be embraced, and if effective, rapidly adopted.

   In an agile organization, you will have the opportunity to rapidly see how your best thinking drives organizational growth. Additionally, as part of a small team, you’ll have the opportunity to directly optimize the marketing function.

• Presence – Exchange thoughts and ideas effectively (both written and verbal), with strong credibility, conciseness, and storytelling ability.
• Partnership – Work effectively with others, build strong relationships, and foster a collaborative culture within the organization.
• Prioritization – The process of ranking tasks or goals based on their urgency, importance, and impact to ensure efficient use of time and resources.
• Influence – The ability to shape opinions, behaviors, or decisions through persuasion, credibility, or authority without relying on force or direct control.
• Growth – Increasing a company's revenue, market share, or profitability through strategic expansion, innovation, and operational improvements.

• 3+ years’ experience in marketing growth, event management, and demand generation in B2B environment
• Excellent writing and editing skills
• Strong technical capabilities, with proficient knowledge in Salesforce, well versed in HubSpot (or similar marketing automation platform), Outreach (or similar sales execution platforms), ZoomInfo (or similar intelligence tools), and Social Platforms (e.g. LinkedIn, Instagram, and BlueSky) and the ability to rapidly learn and adopt new technology platforms.
• Exceptional project management skills, ability to stay organized, meet deadlines, balance priorities, and work well under pressure
• HTML/CSS skills
• Strong problem-solving skills and the ability to work in a dynamic and fast-paced work environment
• Fast-paced, execution-oriented mindset
• Desire to explore and proactively surface new approaches, technologies, and channels
• Ability to collaborate with multiple cross-functional teams to ensure seamless integration, aligned messaging and coordinated execution
• Strong interpersonal skills and ease working within teams remotely or on-site at events
• Other graphic design (Adobe Creative Suite and Canva) a plus

In addition to the impactful, industry-leading work and wonderful team, i4cp also shares the following:

• World-class medical, dental, and vision benefits.
• Paid time off benefits, including company holidays.
• Remote work environment.
• Equity compensation benefits.
• Opportunities to annually attend the i4cp Next Practices Now Conference and participate in professional development.
• Access to a network of the world’s leading human capital thought leaders, researchers, and practitioners.

Ranked by Inc. Magazine as one of the 5,000 fastest-growing private companies, the Institute for Corporate Productivity (i4cp) is the leading authority on next practices in human resources. We produce more research than any other human capital research firm in the world, and many of the world’s most prominent organizations and HR (Human Resources) leaders turn to i4cp to better capitalize on emerging workforce trends. Supported by a powerful community of human capital practitioners, we provide insights that help organizations better anticipate, adapt, and act in a constantly changing business environment.

We’re seeking a results-oriented B2B marketing content expert who excels in digital marketing and who enjoys experimenting with content creation, technology platforms, and creative approaches to drive lead generation and member engagement.

1. Content Creation – developing and implementing multichannel marketing campaigns to effectively position enterprise membership to our target market (HR executives at large organizations) with differentiated content that compels and intrigues for leveraging in both inbound and outbound lead generation efforts, as well as drive engagement with existing members.
   
   Involves crafting fresh content based on research findings produced by our research team, and packaging content into creative and action-oriented assets to fuel lead generation. Requires the ability to deconstruct complex concepts and synthesize research findings into digestible and actionable content and assets (i.e. infographics, visual explainers, and videos).
2. Message Creation – crafting and delivering effective messaging for our internal sales and member services teams to leverage which both accelerates and scales their outbound direct selling and/or relationship-building efforts. Involves the ability to create segmented messaging by audience type (i.e. CHROs, CLTOs, Heads of Future of Work, and Leaders of Talent Acquisition, Total Rewards, and People Analytics) and crafting templates and sequences in Outreach.
3. Digital Marketing – designing and developing website landing pages, web forms, and social media posts as part of promotional campaigns to grow our audience and drive qualified leads, featuring well-written messages, graphics, and videos.
4. SEO – identifying, implementing, and measuring organic search opportunities to improve website visibility against competitors, including strategizing around website content optimized for AI-powered search.
5. Program Support – collaborating with event team to create content to support weekly hosted virtual events, including crafting promotional descriptions and video creation & editing to educate our existing members and prospects, across various marketing channels, to increase qualified participant registrations. Partner with in-person event team to increase event registration for annual conference by authoring differentiated messaging and identifying and deploying new promotion treatments.
6. Marketing Analytics – monitoring, analyzing, reporting, and acting on data from systems and platforms including HubSpot, Salesforce, Outreach and Google Analytics, as it relates to optimize the entire lead funnel.

This is a creative role for someone who excels at both tactical marketing work and strategic thinking who enjoys a fast-paced environment in which multiple projects must be simultaneously managed and where accountability and ability to collaborate are valued qualities. Key to this position is a metrics-oriented mindset with a keenness in continually testing content and fresh approaches to drive impact across both the lead funnel and existing membership base.

1. Empower HR Executives at the world’s largest companies with insights and data that helps them reshape the way millions of people work.
   In this role, you will contribute to the up-leveling of the entire human capital profession with insights and data that help HR leaders better anticipate and adapt in a constantly changing business environment.
2. As part of a small, but growing company, with a commitment to transparency, you will have direct visibility into the value your talent and expertise brings to the organization.
   You will directly impact organizational growth, by implementing marketing campaigns and tactics that generate lead activity, but also by guiding and supporting other functions to ensure they achieve their goals.
3. As part of a marketing team which embraces testing new approaches, your ideas will be embraced – and if effective, rapidly adopted.
   In an agile organization, you will have the opportunity to rapidly see how your best thinking drives organizational growth. Additionally, as part of a small team, you’ll have the opportunity to directly optimize the marketing function.

• 5+ years’ experience in content marketing, digital marketing in B2B environment
• Background in/knowledge of the human capital and/or professional services industry
• Excellent writing and editing skills
• Strong technical capabilities, with proficient knowledge in Salesforce (or related CRMs), HubSpot (or related marketing automation platforms), Outreach (or related sales execution platforms), ZoomInfo (or related database intelligence tools), and the ability to rapidly learn and adopt new technology platforms.
• Search engine optimization (SEO) experience
• Video creation/editing experience
• HTML/CSS skills
• Strong problem-solving skills and the ability to work in a dynamic and fast-paced work environment
• Exceptional project management skills
• Fast-paced, execution-oriented mindset
• Other graphic design (Adobe Creative Suite and Canva) a plus

In addition to the impactful, industry-leading work and wonderful team, i4cp also shares the following:

• World-class medical, dental, and vision benefits.
• Paid time off benefits, including company holidays.
• Remote work environment.
• Equity compensation benefits.
• Opportunities to annually attend the i4cp Next Practices Now Conference and participate in professional development.
• Access to a network of the world’s leading human capital thought leaders, researchers, and practitioners.