i4cp Sees Record Membership Growth in 2009

Company experiences over 120% growth in new membership last year

The Institute for Corporate Productivity (i4cp), the world's largest vendor-free network of corporations focused on building and sustaining a highly productive, high-performance organization, experienced record growth in new memberships during the last quarter and 2009 calendar year. Multiple well known brand-name organizations joined i4cp to access and contribute to its highly acclaimed research and peer community. In the last quarter alone, organizations such as GE, MetLife, LG Electronics, T-Mobile, Petco, Ameriprise, Boston Scientific, the U.S. Navy and multiple other companies and nonprofits joined i4cp's growing network.

"With various choices in the marketplace, i4cp's unique offering of research on what separates high- performance organizations from the rest, coupled with peer connections, tools and technologies made joining an easy decision," said Sadie Stern, Director of Human Resources at LG Electronics MobileComm. "We look forward to working with i4cp in the coming year to help us with our strategic human capital initiatives."

"In this fiscally constrained environment, selecting the right partner is more critical than ever," commented Wayne Wagner, HR Strategist with the United States Department of the Navy. "i4cp not only provides great value but focuses on what's most important in today's economy - the core areas that define high performance. That's a combination that's hard to beat."

"Over the past several decades, i4cp has conducted hundreds of studies detailing the many elements that combine to form the foundations of top organizations," said Kevin Oakes, CEO of i4cp. "In doing so, we have identified five core human capital areas - what we refer to as domains of expertise - that high-performance organizations share. As a result, we've focused our research and offerings around these domains and continue to explore what separates the high performers from the also-rans. It's an exciting focus for us, and we are thrilled so many well known and respected organizations have joined our network to access and contribute to this body of work."

In the last year alone, i4cp conducted over 40 in-depth research projects on behalf of its members, several of which were featured in global publications such as the Wall Street Journal and the Washington Post. Some of the more notable studies:

  • The Components of High-Performance Organizations
  • Generations in the Workplace
  • Successful Pay-for-Performance Practices
  • Social Networking in the Workplace
  • Corporate Culture and Successful M&As
  • Talent Management & Leadership Competencies of the Future
  • Turnover and Engagement Strategies and Practices
  • Succession Planning
  • Strategic Workforce Planning

During the year, i4cp also rolled out several new tools and technologies to augment its renowned research. One of the more popular tools is i4cp's new Interactive Data functionality, which allows members complete and unprecedented access to the underlying research data for almost any human capital study conducted. Interactive Data gives member companies the ability to directly filter and benchmark their organization against high- and low-performing organizations, specific industries, company sizes, job levels and more. This functionality allows member companies to customize the research i4cp conducts in real time to the specifications that are of interest to that organization.

"Opening up our research data is something we feel provides unique value to our members," said CEO Kevin Oakes. "Most other research organizations keep the data they collect close to the vest, and you typically have to trust their interpretation of it. In our private, no-vendor, no-consultant network, we aren't as burdened as other organizations are with the data we collect."

In 2009, i4cp also increased its activity in administering employee engagement/climate surveys within member companies to help organizations understand where they might have pockets of strategic misalignment while understanding the engagement levels of the workforce. In conjunction with i4cp's research into what high-performance organizations do to keep their workforces engaged and aligned, i4cp's employee engagement surveys provide unique value without the add-on fees consultancies often charge.

"In 2010, we have many exciting member-driven and i4cp-driven research studies on our calendar," said Jay Jamrog, SVP of Research at i4cp. "As we further our work in high performance, our member companies will play a pivotal role in helping refine and influence the areas of research our analysts will target. Because of the groundbreaking work our research team is part of, I'm looking forward to another year of significant growth at i4cp."

For more information on the benefits of membership and how to join i4cp, please go to http://www.i4cp.com/solutions/.

Erik Samdahl
Erik is the head of marketing at i4cp, and has nearly 20 years in the market research and human capital research industry.