Business Social Networking Risks Podcast

Total Picture Radio's Peter Clayton recently interviewed i4cp's Lorrie Lykins about the June 5, 2009 TrendWatcher, Time to Tighten Your Social Networking Structure? Their discussion is now available in podcast format for download.

The article examines the perceived potential and risks companies see in embracing social networking as a workplace tool. Some of the questions discussed in the podcast include:
  • When you discuss social networks with i4cp members, do they consider blogs, Facebook, Twitter and Linkedin as all part of the same thing, or do they get more specific?
  • A number of companies have started to use Facebook and Twitter to connect with customers. Did you get into specific platform discussions in your survey? If so, what did you learn?
  • What are some of the primary concerns among the companies you surveyed regarding social networks?
  • Do larger companies have a better handle on social networking?
  • What were some positive results of using social networks that you uncovered in your research?
  • A recent i4cp survey, commissioned by ASTD, showed that 70% of learning within an organization is informal or social learning. How do large corporations decide what is social networking and what is social learning? Aren't they very closely tied?
  • With more Gen Y employees entering the workforce, companies are going to have to come to terms with social networks because this generation grew up using this technology. Is this a trend i4cp research sees?
  • What are some recommendations for developing social networking policies within organizations?
Download the podcast now or visit Total Picture Radio for other TrendWatcher podcasts.
Erik Samdahl
Erik is the head of marketing at i4cp, and has nearly 20 years in the market research and human capital research industry.