The article examines the perceived potential and risks companies see in embracing social networking as a workplace tool. Some of the questions discussed in the podcast include:
- When you discuss social networks with i4cp members, do they consider blogs, Facebook, Twitter and Linkedin as all part of the same thing, or do they get more specific?
- A number of companies have started to use Facebook and Twitter to connect with customers. Did you get into specific platform discussions in your survey? If so, what did you learn?
- What are some of the primary concerns among the companies you surveyed regarding social networks?
- Do larger companies have a better handle on social networking?
- What were some positive results of using social networks that you uncovered in your research?
- A recent i4cp survey, commissioned by ASTD, showed that 70% of learning within an organization is informal or social learning. How do large corporations decide what is social networking and what is social learning? Aren't they very closely tied?
- With more Gen Y employees entering the workforce, companies are going to have to come to terms with social networks because this generation grew up using this technology. Is this a trend i4cp research sees?
- What are some recommendations for developing social networking policies within organizations?