i4cp Introduces the People-Profit Chain™ Assessment
Research organization introduces powerful tool that assesses organizational performance via the 25 key performance indicators with the highest correlation to market performance
Seattle, WA (October 10, 2013) - How successful is your organization at leveraging talent to drive high market performance? The Institute for Corporate Productivity (i4cp) has launched its People-Profit Chain™ Assessment, designed to answer this critical question and provide other valuable insights. The assessment uses empirical data to link specific initiatives to organizational performance outcomes and identifies what really works.
i4cp's People-Profit Chain™, a data-backed model released last week, provides a framework that is used by business leaders to:
- Assess how well the organization is performing via 25 key performance indicators (KPIs) with the highest correlation to market performance
- Identify areas of strength and opportunities for improvement
- Build consensus and alignment among leadership about objectives and priorities
- Define the human capital strategies and initiatives that present the greatest opportunities to drive high market performance
- Benchmark against high-performance organizations
The People-Profit Chain Assessment is based on decades of i4cp research on the people practices of high-performance organizations and assesses organizational performance in the 25 organizational KPIs with the highest correlation to market performance. Organizations that have already used the assessment--ranging from Fortune 500 companies to non-profit industry groups--gain critical insights including:
- How aligned their employees are with the organization's strategy
- The capabilities of top, middle and front-line leaders
- The effectiveness of their organization's approach to managing talent
- Whether their organization's culture is helping or hurting performance
- How well their organization understands and meets customer needs
New companies that join i4cp by December 15, 2013 get the assessment for free (conditions apply). Learn more.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.