Introducing the New Corporate Currency
In this era of continuous disruption, any corporation can go from relevant to irrelevant—as well as from irrelevant to relevant—faster than at any other time in history. The COVID-19 pandemic has only exacerbated the situation.
With that in mind, we interviewed dozens of CEOs and directors of public boards—including Amazon, Domino’s, Dunkin’ Brands, and Fannie Mae—to ascertain the human capital data and information they find most valuable in executing their roles and to gain their perspectives on how companies should leverage workforce and culture metrics in the future in order to better govern.
Collectively, their concerns focused on risk and readiness related to executing their evolving business strategies, as well as capitalizing on market opportunities. That’s nothing new.
What is new is their emphasis on organizational culture and capability as critical components of the business value equation, as well as the metrics, insights, and strategies that will help illuminate and optimize both.
Download our newest white paper (available exclusively to i4cp members), Measuring and Managing the New Corporate Currency, to learn more about what is fueling this emphasis and explore the delicate composite of purpose, culture, and brand.
Kevin Martin is the chief research officer at the Institute for Corporate Productivity (i4cp); the leading research firm focused on discovering the people practices that drive high-performance.
In addition to guiding i4cp’s research agenda and deliverables, Kevin also advises corporate and human resources leadership teams on best- and next-practices in a broad range of topics that range from talent risk management and corporate culture, to human capital strategy and organizational agility. He also serves as executive sponsor of i4cp's distinguished Chief HR Officer Board.
Prior to i4cp, Kevin worked for several years at research firm Aberdeen Group where he built one of the industry’s leading human capital management (HCM) research practices and then held a variety of roles of increasing responsibility which included SVP of Research Operations with general management oversight of the company's 17 research practices, and SVP of International Operations where he led the firm’s expansion efforts in to Europe.
A highly sought-after international keynote speaker on all aspects of human resources and talent management, Kevin has been recognized as a “Top 100 HR Influencer” by HR Examiner. His and his team’s research have been cited in leading business media, including Forbes, The Wall Street Journal, Fast Company, Harvard Business Review, Inc. Magazine, Bloomberg, the Financial Times, CFO Magazine, CIO Applications, and on CNBC.
He is also an occasional contributor for the Financial Times.
Kevin currently serves on the advisory councils for the University of Dayton's school of business administration and school of engineering. He also serves on the board of advisors for Bullseye Engagement. From 2005 to 2014, Kevin served on the board of directors for Big Brothers Big Sisters of Central Massachusetts, which included a two-year term as board chairman (2009-2011). In 2006, Kevin was awarded the Commonwealth of Massachusetts's "Big Brother of the Year".
Kevin earned a Master of Business Administration degree from Boston University and a Bachelor of Science in Business Administration degree from the University of Dayton. He resides in Massachusetts with his wife (Laura) and their three sons.