Well Over Half (60%) of Companies Relying on Video to Help Fight Sense of
Isolation for Employees Working From Home
Employers are most reliant on video features to hold virtual
meetings and calls in the face of mandated social distancing according to the
latest data from the Institute for Corporate Productivity’s (i4cp) ongoing
research on the impact of COVID-19 on business.
This week’s survey, which polled 518 respondents—HR decision
makers from a mix of global, multinational, and U.S.-based organizations of all
sizes, looked at ways organizations are adapting to an environment in which
most employees are working from home, and the many issues, pressures, and
challenges associated with social distancing.
Video connectivity is also reported being used by 27% of
survey participants for a wide range of activities and at various cadences to
include daily all-hands video calls for team morale check-ins, virtual coffee
breaks or lunches that allow for facetime.
Employers are also leveraging internal platforms such as
Slack, Teams, Yammer, etc. beyond work continuity to help enhance engagement and
combat isolation—one-third of those polled said that their organizations are
cognizant of the need to bridge the isolation employees may feel by creating
specific chat threads.
These range from encouraging the sharing of recipes, music,
memes, photos of dogs, cats, and other non-human “co-workers” and getting
together on video for fun.
Get creative: Got a musician on the team? Maybe they might
be willing to play a tune for a quick musical morale boost. Some survey
participants mentioned video celebrations, dance breaks, and sing-alongs to
break up the day and lighten the mood. Others reported using virtual reality multiplayer
gaming to help keep employees connected and engaged.
Recommendations for tackling social isolation
Regularly remind employees about EAP, virtual healthcare
providers, fitness coaches, etc. that they can connect with virtually to help
manage isolation and mental health concerns
Communicate, communicate, communicate: Schedule ongoing webinars,
teleconferences, virtual town halls, team meetings—whatever form of communication
that works best for your company’s culture—that is continual and predictable
will help ease the anxiety we all have in the face of uncertainty and rapidly
Gather and regularly post resources on working from home
including a guide to working from home
Be prepared for potential bandwidth issues—have a Plan B
(old-school phone calls) that everyone is made aware of and provide updates in
real-times as strategies change and evolve.
the full survey results –
due to the global health and productivity crisis affecting everyone, i4cp is
making all related ongoing research publicly available.
We also encourage you to visit i4cp.com/coronavirus for
other employer resources including discussion forums, next practices, useful
resources, and more.