Sentiment about the power and impact of the ongoing events
that have unfolded since the Memorial Day death of Floyd at the hands of
Minneapolis police officers is clear according to the responses of 253 professionals (most of whom represent
large organizations—those employing >1,000 people) surveyed this week by
the Institute for Corporate Productivity (i4cp).
Well over half (56%) of those survey participants say that
the event and its aftermath have created more stress in their organizations and
drained productivity from an already strained workforce. Few said that there
has been no discernable impact (12%). And not many said that their
organizations have incurred direct damage to property or impact on business
continuity as a result of unrest (17% and 14% respectively). Although for those
whose workers were in the beginning phase of transitioning back into the
workplace post stay-at-home orders, the impact of this is all too real and much
of it is difficult to measure.
The Moral Obligation to Act
Employers say that in response to recent events, they are
offering support to impacted workers in the forms of financial assistance, flexible scheduling,
and counseling (42%), providing forums for employees to voice concerns such as
additional ERG meetings, intranet portals, etc. (56%), and offering guidance or
training to leaders on how to navigate more potential disruptions and worker
Significantly, nearly half (47%) of survey respondents said
they believe that their organizations have an obligation to address the
issue and take a stand. To that end, 68% have released an official
statement internally to their workforces from the CEO or other executive team
member referencing the unrest. And a combined
26% have already released an official public statement from their CEO or
other senior leader or have plans to. A curated list of examples of public
statements can be seen here, and you can listen to a call held on June 2 where we convened 430 executives to discuss how organizations are responding.
What is concerning and frankly astonishing is that a
combined 24% say their organizations have no plans to release a statement
either internally or externally. As i4cp
has asserted in the past, silence on critical social issues leaves room for
interpretation about where an organization stands regarding its culture and
values—not only for its employees but for its customers and partners. To say
nothing does in fact say a great deal.
Our earlier research has shown that people care deeply about
what organizations stand for (and against).
we conducted in 2018 with over 500 respondents on the topic of taking a
stand in the face of controversy or upheaval found that from both a talent
attraction and customer relationship perspective, the public position of
companies on everything from health and well-being to cultural issues and
environmental concerns matters.
How much does it matter? A whopping 62% said
that they would not work for an organization if they disagreed with their
stated beliefs and 65% said they wouldn’t buy from a company
if they disagreed with their stated beliefs.
Another concern: the length of time that some organizations
are allowing to pass before making decisions about what to say or what to do.
Or not. Many survey respondents commented that they are still waiting for
direction or comment from their leaders, options are still being discussed and weighed,
or that there are no plans at all to acknowledge the event.
This drives home the critical importance of having a crisis
response team in place to help assess and respond to events quickly—and one
that is agile, inclusive, and diverse in its makeup—a scenario in place in 25%
Having this capability enables organizations to keep
communication flowing with their various constituencies—and it’s not about
having the perfect response—it’s about responding, period. Even if that
response is to acknowledge that something terrible has happened and we are all
trying to figure it out together. The simple act of recognition and validation
can accomplish a lot, to include mitigating the incalculable damage that can be
done to an organization’s culture and brand by silence. Don’t wait to shape a
perfect message. Acknowledge our shared humanity and experience and build from
As one survey participant whose organization has a crisis
response team in place noted:
“In the wake of the tragic death of George Floyd, we
recognize that our employees are experiencing anger and grief and are wondering
what they can do to drive positive change. To connect as a community, leaders
across our organization are partnering to hold a virtual event this week, which
will be an opportunity to share how this
tragedy is impacting us as individuals and communities, and to discuss actions
we can take to create a more inclusive, empathetic, and equitable culture
inside and outside.”