Talent Acquisition Tactics to Promote an Employer Brand of Well-being - Employee Well-being Exchange

Today, job candidates consider the quality of life an employer can offer, comparing company culture and well-being benefits. By discussing well-being proactively and honestly, recruiters can attract strong candidates for the company's culture and values, leading to greater retention. This meeting explores the powerful intersection of recruitment, culture, and values, and delves into actionable techniques for crafting an authentic employer brand that captivates and resonates with prospective candidates.

Call Takeaways:

Unlocking the Power of Holistic Well-Being in Talent Acquisition

In an evolving landscape where candidates increasingly scrutinize an organization's culture and well-being initiatives when making career decisions, organizations need a clear Employee Value Proposition that authentically communicates their commitment to a healthy culture.

Talent Acquisition Panel Highlghts:

Melanie Marks

Talent Acquisition Manager

Scout Motors

Ryan Spann

Senior Recruiter

Scout Motors

Lorrie Lykins

VP, Research

i4cp

Mimi Turner

VP, Executive Search

i4cp

Candidates Increasingly Prioritize Well-Being in Job Searches: Offerings such as automotive benefits, mental health programs, fitness stipends, and mobility options are significant to candidates today. Melanie Marks and Ryan Spann highlighted the increasing demand for dependent care benefits, for both parents and caretakers. Additionally, the desire for 100% employer-paid medical plans emerged as a notable trend, reflecting candidates' growing emphasis on comprehensive well-being packages.

Share Authentic Stories that Highlight Culture of Well-being: Encourage recruiters to share authentic employee stories with candidates that illustrate the employer's commitment to well-being and highlight their offerings. Also, know who your best ambassadors are to tell the employee story are across your organization so you can continue to connect candidates to these resources as part of the recruiting process.

Partner with Talent Acquisition to tailor offerings to today's candidates: Both Talent Acquisition and Employee Well-being leaders can benefit from collaboration and frequent communication. Consider joint training sessions and meetings where TA can share insights on what your target job candidates want from their employer. Have teams across the organization share goals that promote collaboration.

Resources Shared

Great comments we heard

Marie

Marie Potter

Senior Director, Culture & Development

Getty Images

"It is essential to ensure our recruiters, who are often engrossed in tasks like sourcing, pipelining, and screening, find time within their roles to prioritize well-being and personal development also. By incorporating these aspects, we allow them to have meaningful experiences and actively participate in meetings. This engagement not only enhances their understanding of the business but also contributes to more authentic sharing."

Mimi

Mimi Turner

VP, Executive Search

i4cp

"Sharing (by way of showing, not just telling) an authentic and true story about the company and employee well-being is important to candidates. But know your target audience - you can't be everything to everyone, so pick your most important or prioritized segments and focus on telling the story to them. This will change over time, so let your company story evolve. And don't forget, everyone recruits, through every interaction - make sure your messaging is consistent and memorable!!!"

This meeting is exclusively for members of the Employee Well-Being Exchange. If you'd like to participate, please contact us to see if you qualify. If you are an i4cp member, please log in to access the registration/meeting details.
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