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Network Analysis for Business Performance Session 5: Analyzing Technology-mediated Networks using NodeXL

In the fifth webinar of the “ Network Analysis for Business Performance” series, we explain the importance of technology mediated networks in a workplace that is defined by both face-to-face and digital interactions, and provides instruction on how to study digital networks using the software package NodeXL. Case studies from major corporations are shared, illustrating analyses of email, Twitter, and Facebook networks, and showing the contributions these analyses make to brand advocacy, building product engagement, and to building more innovative personal networks.

Featuring: Sal Parise, Babson College


Network analytics are fast becoming an essential competency for organizations that want to understand how their informal networks function and manage them to drive change, fuel innovation and develop talent. This series of six webinars will provide you with foundational skills in designing, conducting and managing organizational network analyses. Instructors will share models, techniques, and success factors honed from years of experience across a wide range of practical, business-driven applications.

The sessions include how to manage an ONA to maximize business impact; how to choose the best approach for data capture from both survey and social media-based options; designing effective instruments for data capture; generating visual and quantitative analytics; running predictive analytics from network data, and communicating network insights to stakeholders. Also included is step-by-instruction on how to use three of the leading network analysis software packages: UciNet, NetDraw, and NodeXL.

Who should attend:

  • Professionals in People Analytics, Human Resources, or Knowledge Management interested in gaining hands-on capability to conduct all or part of ONA studies.
  • Professionals with responsibility for overseeing ONA projects who want more in-depth understanding of the process.
  • Managers interested in exploring network data on their own.

You can attend all six webinars or select those most suited to your needs.