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Network Analysis for Business Performance Session 1: Managing an ONA for Business Impact

The first webinar in the “ Network Analysis for Business Performance” series provides a complete overview of how to conduct a successful ONA, focusing on how to align your network analysis with business goals. It takes you through a four-stage model, illustrated with case studies and success factors derived from more than two decades of collective ONA experience. It is useful for both non-technical professionals who will be overseeing ONA projects and for analytics professionals who need to ensure the business impact of their studies.

Featuring: Peter Gray, University of Virginia; and Jean Singer, Collaborative Analytics


Network analytics are fast becoming an essential competency for organizations that want to understand how their informal networks function and manage them to drive change, fuel innovation and develop talent. This series of six webinars will provide you with foundational skills in designing, conducting and managing organizational network analyses. Instructors will share models, techniques, and success factors honed from years of experience across a wide range of practical, business-driven applications.

The sessions include how to manage an ONA to maximize business impact; how to choose the best approach for data capture from both survey and social media-based options; designing effective instruments for data capture; generating visual and quantitative analytics; running predictive analytics from network data, and communicating network insights to stakeholders. Also included is step-by-instruction on how to use three of the leading network analysis software packages: UciNet, NetDraw, and NodeXL.

Who should attend:

  • Professionals in People Analytics, Human Resources, or Knowledge Management interested in gaining hands-on capability to conduct all or part of ONA studies.
  • Professionals with responsibility for overseeing ONA projects who want more in-depth understanding of the process.
  • Managers interested in exploring network data on their own.

You can attend all six webinars or select those most suited to your needs.