Inside Cox Gigs: Building a Thriving Internal Talent Marketplace

In this dynamic session of Next Practices Weekly, Kristi Lawson, Erica Moore, and Savanah Jackle from Cox Enterprises joined i4cp’s Nathaniel Hudson and Tom Stone,  and shared how they brought a bold, culture-driven talent strategy to life. Cox Gigs—a scalable internal mobility platform that has reimagined how development happens by empowering employees to stretch into new roles through short-term, cross-divisional projects.

Rather than wait for perfect conditions, the Cox team embraced agility, experimentation, and storytelling to create an employee experience that drives both engagement and business impact. Their journey from idea to implementation offers a powerful playbook for HR leaders looking to unlock growth, skills, and flexibility at scale.

Key Topics Discussed

  • Build Your Own Internal Talent Marketplace
    Cox Gigs launched as an agile response to rising demands for flexibility and reskilling. It enables employees to contribute to business-critical projects—without changing jobs—while deepening engagement and retention.
  • Design for Inclusion, Not Exclusivity
    From day one, the team ensured the platform was intuitive and open to all, regardless of division or title. No barriers. Just opportunity. That inclusivity made participation soar across experience levels and departments.
  • Drive Development Through Experience, Not Just Learning Paths
    Each gig delivers hands-on exposure, not just task completion. Leaders are required to actively support “gigsters,” turning each assignment into a developmental coaching opportunity.
  • Go Lean, Move Fast, and Market Like Crazy
    With no extra budget, Cox built the program iteratively—then fueled its growth through smart, relentless internal marketing. Their advice? Never assume people know about it. Keep storytelling alive.
  • Flexibility Is the Framework, Not the Exception
    Cox prioritized flexibility at every level—from how gigs are structured to how employees and managers engage. That adaptability made the program stick in an environment of constant change.

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To ensure open discussion, this event was exclusively for HR practitioners. Vendors and consultants were not permitted to attend.