In response to the ongoing coronavirus
outbreak and its unprecedented impact to business and employers, i4cp holds
a weekly series of standing calls to help HR leaders navigate this
On i4cp’s December 11, 2020 CHRO/HR
Strategy Action series call, HR leaders from a wide range of organizations were
joined by special guest Loren Heeringa, SVP and Chief Human Resources Officer
at Land O' Lakes, Inc., and a member of i4cp's CHRO Board. He was
interviewed by i4cp Chief Research Officer Kevin Martin, with key topics
- Heeringa noted the importance
of a CHRO learning the language of the business in order to best leverage
the human capital aspects of the business.
- The Land O' Lakes CEO
challenged Heeringa's HR function to be more agile, and so he responded by
creating an HR "special ops" team that can quickly respond as
specific issues or needs arise. The members of this group span all areas
of HR and are very motivated to find solutions quickly.
- Heeringa described how he has
long been a believer in i4cp's People-Profit chain model. He was quickly
convinced of the data that backs the model, which shows the correlation
between particular KPIs in five domains (talent, leadership, culture,
strategy, and market) drive end business results. In doing so, he was able
to make the case that the management and development of talent needed just
as much attention as other areas of the business. That is, a focus on
people will ultimately drive profit.
- To improve agility in the
business, two focuses now at Land O' Lakes are on execution skills, but
also innovation and ideation, and how to translate those ideas into
commercial successes. They have a five-level approach to that process.
- Several years ago Land O'
Lakes was facing a talent shortage, particularly given their need for both
technology and agriculture knowledge. So Heeringa led a multi-faceted
talent ecosystem approach to solving the challenge. They received an i4cp
Next Practices award for their efforts; see the write-up here for details:
How Land O' Lakes Used Talent
Solutions for Rapid Growth in Agriculture Technology.
In addition to this recording, please
see the i4cp Coronavirus Employer Resource Center for new research and next
practices to help address the COVID-19 pandemic.