Building Cultures that Power Business Transformation - 2025 Next Practices Weekly
Transformation isn’t a project—it’s a capability. In this high-energy session of Next Practices Weekly, i4cp’s Kevin Martin unpacked insights from his latest research, The Inside-Out Advantage: Building Cultures That Power Business Transformation, and made a compelling case for why real change starts within. Drawing on powerful data and real-world examples from Microsoft, Intel, and Mastercard, Kevin showed that lasting transformation is driven not by structure or strategy alone, but by culture.
Guided by i4cp’s host Katheryn Brekken, Ph.D., the conversation introduced the People-Productivity Chain™—a breakthrough framework for activating the cultural drivers of sustainable performance. In an era of constant disruption, your ability to transform isn’t optional—it’s your edge.
Key Topics Discussed:
- Transformation is a Muscle, Not a Milestone:
Real transformation doesn’t have a finish line. It’s an ongoing cultural capability driven by leadership behavior, talent alignment, and clarity of purpose. - Why 85% of Culture Change Fails—and How to Fix It:
Most initiatives stumble due to misaligned leadership, low trust, and reactive change tactics. Learn what sets top-performing companies apart. - The People-Productivity Chain™ Framework:
A powerful new model that helps organizations manage the human and cultural levers that fuel sustainable growth—like psychological safety, trust, and transparency. - What Makes a Future-Ready Culture:
High-performing organizations prioritize employee experience, trust, and mission alignment to thrive in disruption—not just survive it.
Resources Shared:
- The Inside-Out Advantage: Building Cultures That Power Business Transformation: Access the executive brief.
- Leading from Anywhere: Driving Results in the Age of Distributed Work: Access the executive brief.
- Leading from Anywhere: Driving Results in the Age of Distributed Work (Member Exclusive): Access the full report.
Be sure to register for future Next Practices Weekly sessions to stay ahead of these transformational trends.
