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Network Analysis for Business Performance Session 3: Network Visualization and Measurement Using NetDraw and Ucinet

The third webinar in the “ Network Analysis for Business Performance” series starts with instruction on how to use the software package NetDraw to generate network visualizations. It demonstrates how visualizations can be informative in key business contexts such as building collaboration across business units or facilitating post-merger integration, then goes into hands-on instruction on how to generate visualizations in NetDraw. It also covers how to generate network metrics, providing foundational knowledge on basic network analysis terms and measures, and step-by-step instruction on how to generate analytics in the UciNet software package. The session provides learners with practice sets that they can use to experiment with NetDraw and Ucinet on their own.

Featuring: Andrew Parker, University of Exeter Business School


Network analytics are fast becoming an essential competency for organizations that want to understand how their informal networks function and manage them to drive change, fuel innovation and develop talent. This series of six webinars will provide you with foundational skills in designing, conducting and managing organizational network analyses. Instructors will share models, techniques, and success factors honed from years of experience across a wide range of practical, business-driven applications.

The sessions include how to manage an ONA to maximize business impact; how to choose the best approach for data capture from both survey and social media-based options; designing effective instruments for data capture; generating visual and quantitative analytics; running predictive analytics from network data, and communicating network insights to stakeholders. Also included is step-by-instruction on how to use three of the leading network analysis software packages: UciNet, NetDraw, and NodeXL.

Who should attend:

  • Professionals in People Analytics, Human Resources, or Knowledge Management interested in gaining hands-on capability to conduct all or part of ONA studies.
  • Professionals with responsibility for overseeing ONA projects who want more in-depth understanding of the process.
  • Managers interested in exploring network data on their own.

You can attend all six webinars or select those most suited to your needs.