- Connect culture change to business transformation and value.
- Identify the behaviors that must evolve.
- Embed new behaviors into everyday work.
- Use behavioral science to accelerate change.
- Measure whether transformation will stick.
At i4cp’s Next Practices Weekly on November 12, 2026, Alveda J. Williams, Ph.D., Chief Inclusion and Social Impact Officer, and Mike Weideman, Head of Enterprise Transformation at Dow, will share how the company positioned culture and behavior change as essential components of a major enterprise transformation. They’ll explore how Dow identified the beliefs and behaviors that could accelerate - or constrain - transformation and translated employee and leadership input into targeted actions.
Hosted by i4cp, the conversation will examine how Dow used belief audits, employee listening, and survey data to define target behaviors and connect them to specific transformation initiatives, policies, practices, and employee experiences. Williams and Weideman will also discuss how behavioral science and repeated change interventions can reinforce new ways of working across an enterprise.
Learn how Dow is connecting culture to business value while looking beyond short-term adoption to determine whether change is truly taking hold. For HR leaders navigating complex transformation, this session offers practical insights for turning culture and behavior from abstract concepts into measurable drivers of lasting enterprise change.
We'll explore how to:
- Build the business case for culture during transformation by connecting behavior change to enterprise priorities, value creation, and sustained business outcomes.
- Turn employee and leadership insights into action using belief audits, listening, and survey data to identify behaviors to preserve—and those that need to evolve.
- Embed target behaviors into the employee experience by connecting them to transformation initiatives, policies, practices, and everyday ways of working.
- Create a compounding effect for change by applying behavioral science and repeated interventions across a portfolio of enterprise initiatives.
- Measure whether transformation will stick by considering both business value and indicators that new behaviors and ways of working are becoming durable.
To ensure open discussion, this event is exclusively for HR practitioners. Vendors and consultants are not permitted to attend.