What you'll learn
  • Connect culture change to business transformation and value.
  • Identify the behaviors that must evolve.
  • Embed new behaviors into everyday work.
  • Use behavioral science to accelerate change.
  • Measure whether transformation will stick.

At i4cp’s Next Practices Weekly on November 12, 2026, Alveda J. Williams, Ph.D., Chief Inclusion and Social Impact Officer, and Mike Weideman, Head of Enterprise Transformation at Dow, will share how the company positioned culture and behavior change as essential components of their enterprise transformation. They’ll explore how Dow identified target behaviors that could accelerate transformation and sustain new ways of working.

Hosted by i4cp, the conversation will examine how Dow is activating leaders, embedding the behaviors into core practices, consistently listening and creating two-way dialogue opportunities to translate employee and leadership input into targeted actions. Williams and Weideman will also discuss how behavioral science and repeated change interventions can reinforce new ways of working across an enterprise.

Learn how Dow is connecting culture to business value while looking beyond short-term adoption to determine whether change is truly taking hold. For HR leaders navigating complex transformation, this session offers practical insights for turning culture and behavior from abstract concepts into measurable drivers of lasting enterprise change.

We'll explore how to:

  • Build the business case for culture during transformation by connecting behavior change to enterprise priorities, value creation, and sustained business outcomes.
  • Translate employee and leadership insights from belief audits, listening, and survey data to identify behaviors to preserve—and those that need to evolve.
  • Embed target behaviors into the employee experience by connecting them to transformation initiatives, policies, practices, and everyday ways of working.
  • Accommodate the compounding effects of change by applying behavioral science and proactive interventions across a portfolio of enterprise initiatives.
  • Measure whether transformation will stick by considering both business value and indicators that new behaviors and ways of working are becoming durable.

To ensure open discussion, this event is exclusively for HR practitioners. Vendors and consultants are not permitted to attend.