How Accenture is Using AI to Transform Employee Feedback
This session spotlighted how Accenture is innovating performance management through artificial intelligence and a human-centered approach. Alejandra Ferraro, Global COE Lead, and Jeannie Zarate, Global Performance COE Lead, shared Accenture’s journey in evolving performance practices to emphasize growth, feedback, and continuous development. They discussed how AI, especially generative AI, enables scalable, high-quality feedback while freeing up time for meaningful human interaction.
Hosted by i4cp’s Tom Stone and Pat Murakami, the conversation detailed Accenture’s use of a custom AI-powered “Feedback Coach” to support global employees in giving structured, bias-aware feedback. The session emphasized embedding AI responsibly across talent practices, while always preserving human oversight and intent.
Key Topics Discussed:
- AI-Powered Feedback Coach for Scalable Development: Accenture developed an in-house tool integrated with Workday and Microsoft Teams that uses generative AI to guide employees in crafting high-quality feedback.
- Human + Digital Agents in HR: AI augments—not replaces—human judgment. The blend enables HR professionals to focus on strategic, human-centric tasks.
- Embedding Responsible AI in Talent Processes: From talent acquisition to mental health, Accenture ensures AI use is equitable, secure, and culturally adaptive.
- Next-Gen Performance Strategy: Performance management shifted from ratings to regular career conversations focused on clarity, strengths, and growth.
- Global Enablement Through AI Training: AI literacy is embedded in employee learning journeys to empower responsible and impactful usage at scale.
Resources Shared:
- Workforce Readiness in the Era of AI: Access the executive brief.
- Workforce Readiness in the Era of AI (Member Exclusive): Access the full report.
Be sure to register for future Next Practices Weekly sessions to stay ahead of these transformational trends. To ensure open discussion, Next Practices Weekly is exclusively for HR practitioners. Vendors and consultants are not permitted to attend.
