10 14 next practices monthly hero

CPO Lisa Buckingham: Building an Awesome Employer Brand to Battle the Talent Exodus

Lisa Buckingham is the former EVP and Chief People, Place & Brand Officer at Lincoln Financial Group and has more than 30 years of HR experience. She was elected a Fellow of the National Academy of Human Resources in 2018, named HR Executive of the Year by HR Executive Magazine in 2017, and selected as one of the top 10 CHROs by Forbes in 2015.

Lisa shared her perspective on the following topics: 

  • Talent sharing: i4cp called this out as a Next Practice several years ago and Lisa made talent sharing happen at scale with P+W Connect. 
  • Employer brand: Lisa championed employer brand and employee experience at Lincoln Financial Group. What should every CHRO know but may not be thinking about regarding employer brand? This topic has become increasingly relevant, as many are struggling with attracting and retaining the right talent. 
  • HR capability: i4cp has a survey open right now that shows only 9% of large employers (those with 1,000 employees) have an HR leadership team with a high degree of experience working outside of the HR function. Lisa shared her take on this. 

About the CHRO Next Practices Monthly Series

A continuation of i4cp's popular Action call series, which began in March 2020 to help address the immediate needs of CHROs in the face of the COVID-19 pandemic, this monthly series features fantastic guests from some of the largest and most respected organizations in the world. It highlights next practices discovered in our research to help you navigate this next normal. We’ll also focus on the latest thinking from our Boards, which feature some of the top executives in the profession.

To ensure open discussion, this event is exclusively for HR practitioners. Vendors and consultants are not permitted to attend.