i4cp & Ipsos Building a Future-Ready Culture Webinar (DACH)
In this global webinar, i4cp and Ipsos brought together HR leaders across the DACH region to explore the current state of organizational culture health and its critical role in enabling future readiness. Kevin Martin, Chief Research Officer at i4cp, Mollie Lombardi, Sr. Research Analyst at i4cp, and Dr. Ingrid Feinstein, Service Line Lead EX Germany at Ipsos, shared findings from a recent study of over 100 senior HR practitioners, highlighting a growing disconnect: while organizations continue to invest heavily in AI and skills, outcomes often fall short when culture cannot absorb and sustain change. The session unpacked what defines a future-ready culture - one that continuously adapts behaviors, decisions, and ways of working, and provided practical insights into how organizations across EMEA can strengthen culture as a true driver of performance.
Key Takeaways
- Culture readiness is the missing link. Investments in AI and skills are not enough - organizations must build cultures that can continuously adapt to unlock real business impact.
- Culture health across EMEA is mixed. While many organizations recognize the importance of culture, few have fully embedded the systems and leadership behaviors required to sustain change at scale.
- Four critical observations emerged. The research highlighted key regional challenges, including gaps in leadership alignment, inconsistent employee experience, and difficulty translating culture into daily behaviors.
- Future-ready cultures are intentionally designed. High-performing organizations treat culture as a system - aligning leadership actions, decision-making norms, and ways of working to reinforce adaptability.
- Actionable recommendations for today. The speakers outlined four practical steps organizations can take immediately, including clarifying cultural expectations, strengthening leadership accountability, and embedding culture into core business processes.
The discussion reinforced that culture is not a “soft” concept, it is a strategic lever that determines whether transformation efforts succeed or stall. For HR leaders across the DACH region, the message was clear: building a future-ready organization starts with building a culture that can evolve as fast as the business demands.
Watch the full recording to explore the research findings in depth and gain practical guidance on how to assess and strengthen your organization’s culture, so your AI and skills investments deliver measurable, lasting impact.
Contact
For questions or additional information, please contact:
John Sutton
mailto:john.sutton@i4cp.com
To ensure open and candid discussion, this event was exclusively for HR practitioners. Vendors and consultants were not permitted to attend.
