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Employee Experience Exchange September 2021 - Borrowing a Page from the Marketing Playbook

Employee Experience has a lot it can learn from how the Marketing bolsters the customer experience, brand, and customer personas. In this session, the Employee Experience Exchange with explore the intersection with organization brand experience and how to apply marketing lessons to EX.

We will consult with a panel of Exchange member leaders to learn:

  • How have they defined employee personas in their organizations?
  • How have they created synergies and partnerships between marketing and HR teams?
  • How have they segmented their disparate workforce?

Come Prepared:

  • If you are willing to be a part of this panel or share a resource adapted from Marketing with your peers, please reach out to Alyssa McGaha.
  • Please ask any other questions you have for your peers and share your own responses of what has worked in your organization.


i4cp’s Employee Experience Exchange is a peer-driven working group that explores how to design, operationalize, and scale the moments, attitudes, and behaviors that share a satisfying employee experience. This meeting is exclusively for members of the Employee Experience Exchange. If you'd like to participate, please contact us to see if you qualify. If you are an i4cp member, please log in to access the registration/meeting details.
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