Business innovation and creative thinking in the 21st century
Innovation is the key to growth in today's business world. Innovation brings market advantages related to customers and competition and workforce advantages related to talent and performance. But perhaps a comprehensive study conducted by i4cp and the American Management Association (AMA) said it most succinctly: "...innovation is a prerequisite for success - and perhaps even for survival."
Far more than the traditional view of R&D geared toward breakthrough discoveries or incremental product enhancements, today's focal point is on enterprise-wide innovation, recognizing the importance of creative thinking in every aspect of business. It is here - in a firm's processes, operations, organizational structures and business models - that business innovation can truly become a differentiator.
Enabling enterprise-wide business innovation
At i4cp, we help members identify and capitalize on opportunities that can lead to a competitive advantage. In a struggling economy and with competition fiercer than ever, creating an innovative culture that spans from the executives to the frontline employees can lead to better products and services, improved productivity and more engaged employees.
Building a more innovative workforce
Members utilize the Creativity and Innovation Knowledge Center to keep a pulse on workforce innovation trends and developments. The Creativity and Innovation Knowledge Center contains:
- Strategic innovation reports and primary research survey findings
- Innovation management Playbooks and executive summaries
- Topical PowerPoint® graphics
- Creativity and innovation research articles
- A comprehensive database of third-party innovation research
- Online and offline Q&A with peers at other member companies
Learn how i4cp can help you improve the innovation of your workforce - contact us today.
